Purpose and scope
2. What kinds of personal information do we collect and process?
We collect and process your personal data including, but not limited to, the following types of personal data:
contact details such as phone number, email address, postal address, social media profile;
demographic information such as age, gender, employer, profession, geographic location;
CCTV images or footage;
financial details such as credit or debit card information which you provide us to secure a booking and payments.
The provision of certain personal data is mandatory (and may be required in accordance with a contractual requirement or to enter into a contract such as where you are an individual supplying services to you). The collection of any such data will be made clear at the time of collection of the information. If you choose not to submit this information, this may result in us not being able to provide our services to you or not being able to trade with you.
3. How do we use this information?
We use your personal data as necessary to, contact you about quotes and leases, provide our services and to fulfil our contract with you. We also process personal data in order to fulfil our contracts with business partners, vendors and suppliers.
We may also use your personal data as necessary to manage our business for our legitimate interests. It is also in our legitimate interests to use your personal data for safety and security purposes as is necessary to ensure the security of our assets, customers assets, personnel and customers.
In particular, we also process your personal data for the following purposes:
a) Online promotional and marketing activities
If you do not object to us using your personal data, we will use your personal data (such as photographs or video clips or social media competitions) for the purposes of promoting and marketing our business online and in other media. It is in our legitimate interests to promote our business. If you do not object to us using your personal data, we may also use your data to contact you to inform you of developments and promotions of ours and you can unsubscribe from these communications any time.
b) CCTV and related video surveillance systems
We monitor both the internal and external areas of our business premises using CCTV and related video surveillance systems. Images recorded by surveillance systems are considered personal data. We use this information for our legitimate business purposes to protect the safety and security of our customers and personnel, to protect our property and customers property, to deter crime and to investigate any security incidents or accidents. If you wish to know more about our CCTV Policy please email
c) Quotations, leases and General queries
We collect personal data about you when you contact us requesting quotations or leasing with us. This information may include your contact details and financial data such as credit or debit card information which you provide us in order to secure a rental, lease or delivery. This information is necessary in our legitimate interests of providing our services and carrying out the effective management of our business. It is also necessary for us to perform our agreements with you.
d) Newsletters, Loyalty and reward schemes
We use your personal information to run loyalty and reward schemes which you have signed up to. We use this information in order to fulfil our agreement with you and as necessary in our legitimate interests of rewarding and incentivising customers and attracting additional customers.
4. Sharing of Personal Data
Where necessary, we share your personal data for the purposes already set out in this Policy. Your personal data will be shared with MCGUINNESS EXPRESS LTD and third parties including but not limited to:
Online websites [including social media companies – Instagram, Facebook, Twitter, Linkedin] for more information regarding our IT and our website
Our IT providers & Website Providers
Media and promotional companies
Booking and Payment processors
Insurers and legal advisors
We may also share your personal data where we are required to do so by law. Where our business is bought or sold your information may also be disclosed, where permitted by applicable law, in connection with a corporate restructuring, sale, or assignment of assets, merger, or other changes of control.
5. Retention and Security
We will maintain appropriate technical and organisational measures to protect against accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to your information. We will provide a level of security that is proportionate to the risks that are presented by the processing activity, having regard to the state of the art, the costs of implementation and the nature, scope, context and purposes of the processing.
We will retain your personal data for as long as is necessary for the purposes set out in this Notice or as needed for us to provide our services or to perform our contract with you. We will retain and use your personal data to the extent necessary to comply with our legal obligations, to resolve disputes and to enforce our agreements.
[Generally, we will only retain CCTV footage for 30 days however we may retain CCTV footage for longer periods for reasons including, but not limited to, when there has been a theft or break-in, the footage is subject to an investigation, or it is necessary for the defence or pursuit of a legal claim].
6. Your Rights
You have certain rights as a data subject in relation to your information. While some of these rights are general and unrestricted, other rights only apply in certain circumstances.
Your rights include:
Access – you are entitled to obtain a copy of the personal data which we hold about you.
Rectification – you can request rectification of your personal data if it is inaccurate or incomplete.
Restriction – you can restrict our use of your personal data.
Deletion – you are entitled to request that we erase your personal data.
Objection – you can object to the processing of your personal data where our legal basis for processing your data is our legitimate interests.
These rights may be restricted in certain circumstances for instance where they may be needed to comply with our legal obligations or for the defence or exercise of legal claims.
You can exercise these rights by contacting us at
In circumstances where you are not satisfied with our use of your personal data or you are not satisfied with how we have responded to your request to exercise your rights, you have the right to lodge a complaint with the Office of the Data Protection Commission who can be contacted at firstname.lastname@example.org or LoCall 1890 25 22 31.
7. Policy updates
This Policy may be updated from time to time. If we make changes that are material we will notify you either by prominently posting a notice of such changes before they take effect or by directly sending you a notification. This policy was last updated 16/05/2018